On any given day, you can spot a sports fan, college alum or guess where someone works. How do you know? The logos and colors they’re wearing are the first clue. A closer look reveals a team, school or company name embroidered on a hat or printed on a piece of clothing. This unofficial “uniform” symbolizes a brand and its message.
Wearing a favorite player’s jersey shows respect for the team and the athlete. After all, you’ve got another person’s name printed on your back – that’s showing support. And the fans at a game show their allegiance to the home team with a sea of people decked out in the same color. The sense of pride is obvious, bonding thousands of strangers in a stadium or arena together.
On the field, court or ice, players wear uniforms. In addition to sports teams, employees in restaurants, retail chains, mass transit, hospitals and more can also be identified by their uniforms. There is one thing that these people have in common. “One” being the key word. It comes from the Latin, unus or uni (Merriam-Webster). These people are showing unity, a form of harmony. Through their shared occupation, they have created a union and stand united.
If you’re looking for help in a store, there’s a sense of comfort locating an employee. Finding assistance is easier when the staff wears matching shirts and name tags. Uniforms provide a neat appearance and instill a sense of confidence in the customer and the employee. The customer trusts that the employee will provide assistance, and the employee feels pride in their knowledge.
Wearing the Brand
A company logo and name reveal a brand and the brand’s message. Employees wearing a uniform are essentially walking billboards, so make sure they look good. Your staff will look professional in embroidered polo or button-down shirts. Matching hats create a more casual, but relatable look, while showing off the logo or slogan. The more exposure the brand gets, the more customers will recognize the company.
Police officers, fire fighters and emergency medical personnel proudly wear their uniforms and follow the code that comes with earning it. These first responders are instantly recognized and respected for their commitment to serving others. Public servants’ uniforms also include badges, name tags and other emblems to symbolize rank.
In other occupations, company uniforms can help distinguish a hierarchy. When an employee gets promoted, they can be rewarded with a managerial-level uniform as a sign of respect. This modification could include a different color or style of shirt, or the addition of a tie, scarf or jacket. This simple uniform variation provides a visual reminder of leadership among the staff, while maintaining brand awareness.
When a team or employees wear a uniform, they promote the sense of “one.” They now represent the same organization. Together, they establish an equality that doesn’t reflect their personal income or social status. Instead, by wearing their uniform, they present a company’s brand and its ideals.